Binding: Hardcover
Studio: Congressional Quarterly Books
America at the Polls 1960 - 1996 is the second of two volumes covering elections from Kennedy through Clinton. This new edition brings the election data for this invaluable set up to the latest election of William Jefferson Clinton.
Manufacturer: Congressional Quarterly Books
Price: $200.00 USD
Polling and the Public What Every Citizen Should Know
Binding: Paperback
Studio: Congressional Quarterly Books
As you and your students know, public opinion polls are pervasive. And given that interest groups, political parties, candidates, and office holders almost habitually use polls to convince--and sometimes even manipulate--citizens to support their views, their influence over discourse and decision-making should not be underestimated. In an effort to create more informed consumers of public opinion polls, this slim book explains why the wording and ordering of survey questions matter, what determines a representative sample, and how polling methods affect responses. Covering the fundamentals briefly and briskly, Asher also examines how the media report polls, the use of polls in election campaigns, and tricky art of interpreting polls both effectively and responsibly.
Manufacturer: Congressional Quarterly Books
Price: $23.95 USD
Understanding Public Opinion
Binding: Hardcover
Studio: Congressional Quarterly Books
In this highly anticipated revision, Understanding Public Opinion captures the diversity in public opinion research with 12 fully-updated essays, including 10 new to this edition. In straightforward prose, contributors highlight the many approaches that social scientists use to explore public opinion while exposing students to innovative research. Covering such topics as how issues of race and media surrounding Hurricane Katrina affected public attitudes and the rise and fall of public support for George W. Bush, Understanding Public Opinion expands on important ideas that basic textbooks only cover briefly. It is the ideal supplement for any public opinion course.
Manufacturer: Congressional Quarterly Books
Price: $40.95 USD
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